Jamieson & Smith Shetland Wool Brokers Ltd. purchase Shetland wool from over 700 of Shetland's crofters and farmers, and transform it into high-quality Shetland wool products including yarns, knitwear, blankets and carpets.
Shetland wool is an incredibly natural and sustainable fibre, and is world renowned for its fineness and warmth. Everything Jamieson & Smith do is with the aim of enhancing the profile of Shetland wool, so as to raise the prices for local wool producers. A 2009 trading standards investigation revealed that they purchase over 80% of the wool produced in Shetland. Therefore Jamieson & Smith's activities play an important part in sustaining Shetland's fragile crofting industry, as well as the textiles industry and heritage.