SHOKAY began in 2006 when Carol Chyau and a team of Harvard students visited Western China to look for inspirations to start a social enterprise. They observed that local Tibetans only have an annual income of $350, but have on average 30-40 yaks as assets. They discovered that yaks not only have a fiber that is comparable to cashmere, but that 80% of the world's yak population was in Western China.
These observations inspired Carol to start SHOKAY, a business that endeavors to connect development needs with consumer needs by increasing the value of yak down.
To learn more about Shokay, visit their website.